Celebrate Earth Day the Hoʻolawa Way

Every April, Earth Day gives us a global moment to pause, reconnect, and reflect on the impact we have on our planet—and at Hoʻolawa, we believe every small shift matters. Based in Napili, Maui, we’re surrounded by the beauty of nature every day, from crystal-clear waters to lush valleys, and we feel a deep kuleana (responsibility) to protect it.

Why Earth Day Matters in Hawaiʻi

Living on an island reminds us how interconnected everything is. What we put on our skin, the packaging we use, the way we shop—all of it can either support or harm the ʻāina (land). That’s why Hoʻolawa was built on the idea of intentional living: choosing quality, sustainable goods made with care, and giving back to our community with every purchase.

Simple Earth-Friendly Swaps You Can Make Today

You don’t have to be perfect to make a difference. Here are a few easy swaps we love at Hoʻolawa that can lighten your footprint while supporting Hawaiʻi-made products:

  • Switch to Plastic-Free Haircare: Try shampoo and conditioner bars that are gentle on your scalp and the ocean.

  • Choose Reusable Over Disposable: Ditch the plastic and opt for reusable utensils, shopping bags, and food wraps.

  • Buy Local Whenever You Can: Support makers who are rooted in the land—your dollars go further and your impact stays closer to home.

  • Wear with Intention: Choose clothing made from organic or natural fibers, and support slow fashion made with aloha.

Meet the Makers: Local Goods That Give Back

At Hoʻolawa, we partner with Maui-based artists, designers, and brands that align with our values—low waste, high quality, and community upliftment. Every item in our shop is hand-selected to reflect that purpose, from organic cotton aloha wear to reef-safe sunscreen.

This Earth Day, Do One Thing

You don’t have to do everything. Just start with one thing: bring your own bag, shop locally, skip the plastic straw. Each conscious choice is a quiet revolution—and when we all make small changes, the ripple effect is powerful.

Let’s mālama the earth together.
Happy Earth Day from all of us at Hoʻolawa 🌿

April 21, 2025 — Tiana Porreca