Our Mission

Loving Mama Planet one product at a time!

In 2021 I set out to prove to the world that a retail shop can have a positive impact, that a retail business can live harmoniously with nature, that the fashion industry does not have to be the largest contributor to pollution on this planet, and that there is a way to shop sustainably.  It all starts with small decisions, eco education, and conscious consumption.

Hoʻolawaʻs mission is to show the world the true meaning of aloha ʻāina.