Hoʻolawaʻs mission is to show the world the true meaning of aloha ʻāina. Loving Mama Planet one product at a time!

In 2021 I set out to prove to the world that a retail shop can have a positive impact, that a retail business can live harmoniously with nature, that the fashion industry does not have to be the largest contributor to pollution on this planet, and that there is a way to shop sustainably.  It all starts with small decisions, eco education, and conscious consumption.




My name is Megan and I am the founder behind Hoʻolawa.  The road that lead me here was by no means straight but the shop is definitely a reflection of my personal experiences along that way!

First and foremost I am the product of an entrepreneurial father & mother.   From way before I was born they were pushing the envelope of what was possible both in business and life.  My dads response to most ideas is "why not!?  As a child (and still as an adult) creating and breaking through what seems to be the ceiling of possibilities is encouraged. 

I started working in the retail industry as a brand selling eco-friendly woven goods made from sustainable agave grown in Ecuador. This of course lead me to explore the other side of the industry and I worked for a corporate clothing manufacturer & retailer.  The waste generated from that company was awful and completely normal in the industry. This planted a seed. 

Fast forward past years of traveling, moving a lot, and finally landing back in HI.  The pandemic hit and allowed for time, reflection and the beginning of my personal zero waste journey.  My need to share it with my Napili community came shortly after.  Luckily, a space was available at my local plaza and the rest is history. 

Eco- brands wonʻt save the world, the people who support them will!